Starbucks Coffee Shop History

Starbucks Corporation is a chain coffee shop from the United States, based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 15 012 shops in 44 countries. Strabucks sell coffee, espresso-based hot drinks, other hot and cold beverages, snacks, and coffee cups and ore. Through the Starbucks Entertainment division with Hear Music brand, the company also markets books, music, and movies.

Starbucks history started from Seattle in 1971. Three friends, Jerry Baldwin, Zev Siegl and Gordon Bowker, who all have a passion in coffee, opened a small shop and began selling coffee beans that have been roasted, ground coffee and roasting tools , The company is running well, but things began to change in the 80s.
First of all, Zev Siegl sold out of its stock in 1980. At that time, Starbucks is the largest coffee roasting company in Washington with six retail outlets. In 1981 a salesman plastic fittings plastic thermos observe many Starbucks purchased from Hammarplast, the company where she worked. Howard Schultz name that will perform on what Starbucks has done on the Ray Kroc of McDonald’s, a salesman who is able to see a great product with a great opportunity.
Howard Schultz
In 1982 Baldwin hired Schultz as the new head of marketing and shortly thereafter sent him to Milan to attend the international furniture exhibition in Italy. When it arrived, Schultz immediately fell in love with the coffee culture that surprised him in Italy. Schultz went to Verona and sipping his first caffe latte. He also observed something more important than the coffee. That the patron of the cafe is a place to chat or enjoy the solitude while sipping coffee in a comfortable environment. It was a moment of “aha!” where the inspiration came suddenly.

Ryan Malfara and Howard Schultz

Ryan Malfara and Howard Schultz, Founder and CEO of Starbucks. Howard Schultz

Big Idea
Schultz outlines the time as a time when great ideas emerge, “Why not create gathering places such communities in the Italian coffee shop in the United States?” Past World Can Meet the New World? If it is able to be achieved, it would be a way of marketing genius.
In 1983 the marketing manager had a vision for menciptaan back magic and romance behind the Italian coffee shop, and want to test the concept of selling espresso outside of Italy.
Just relax! We Only Sell Coffee Beans
Nevertheless, the idea of ​​Schultz did not go well with Baldwin. Baldwin was not ready to enter the restaurant business, there is not a single thing that distract him from his original plan to sell coffee beans intact. But he let Schultz tried to open a small espresso shop on the corner of one of its stores.
Il Giornale and Starbucks Taking a Different
When Starbucks Coffee opened its sixth store in downtown Seattle, the coffee shop that became a hit. A rapid achievement of success.
Schultz, in addition, develop his own business and open a coffee shop called beerdasarkan Italian newspaper greatest, Daily, or Il Giornale. Two months later, a new store that has served more than 700 customers in a day, and its sales exceed 300 percent of Starbucks locations.
Sold Out: This Is Now My firm

Old Starbuck Coffee Store

Old Starbuck Coffee Store

In 1987 the owners of Starbucks Coffee Company decided to sell their coffee business, along with the name, to a group of local investors with a figure of $ 37 million. Schultz raise money by convincing investors that the vision that they can open 125 outlets in the next five years. He also changed the logo Il Giornale, picture topless mermaid, becomes a figure that is more acceptable in general. The company also changed the name of Il Giornale to Starbucks, and he finally converting six roasting shop (roasting) Starbucks coffee shops become neat and comfortable.
Era of Growth
Starbucks Coffee History then start the shape. By initially starting from 17 stores in 1987, the company expanded rapidly towards other cities: Vancouver, Portland and Chicago.
In 1991 Starbucks has also expanded their business through mail-order catalogs and obtain a license to open stores in airports and expand further into the state of California.
In 1992 the company into the market, and after the IPO, Starbucks continued growth at phenomenal pace that no one has ever seen in the coffee world before. In 1997 the number of Starbucks Coffee grown tenfold, in the United States, Japan, and Singapore.

Starbucks Japan

Starbucks Japan

Extensions Other Business
Not quite enough just as coffee shops, Starbucks launch some brand extension and other products.
Starbucks offers coffee in flying United Airlines.
Selling premium teas through Tazo Tea Company owned by Starbucks.
Using the Internet for direct offers as an option to buy Starbucks coffee online.
Distributing whole bean and ground coffee through supermarkets.
Producing premium coffee ice cream along with Dreyer’s.
Selling CDs in Starbucks retail stores.
Starbucks success achieved largely through word of mouth advertising, and this made his name became a household word. In fiscal 2004, Starbucks reached a record 1,344 stores worldwide.
Starbucks history shows how a regional coffee roasting shop small, vending coffee beans, into an international company with more than 9,000 locations in 34 countries serving 20 million customers over within a week.

Check This Out!!!

Leave a Reply

Your email address will not be published. Required fields are marked *