Coffee Culture in Tiongkok

Coffee Culture in Tiongkok

Based on the research data, the number of the coffee shop in Tiongkok more than doubled from 15,000 to 31,000 during the period 2007-2012. So even with one of the international coffee chain already has branches throughout the world, currently has around a thousand outlets in China and is targeting 1 500 outlets in 2015. It is little wonder, the article, China is known for his tea consumption is high.

Global brands such as Starbucks entered China since 1999 continue to target the younger generation and the premium market segment. Starbucks currently has 1,001 cafes and targets to open 1,500 outlets in China by the end of 2015. Shanghai as the city early to know the culture of coffee drinking once had the highest growth in the consumption of coffee, Starbucks has more than 100 outlets.

Coffee Shop in Tiongkok

Coffee Shop in Tiongkok

For the citizens of Tiongkok, Drinking tea has become a ritual, tea culture known since 3000 years before Christ. The goal is that they get the freshness of the body during meditation that takes hours to the spirit and not sleepy.

Tea has formed a unique phenomenon. Society makes brewing tea and tea tasting as art. For them, drinking tea is an event tie brotherhood, a symbol of apology, reverence, and relaxation. Because when brewing tea and then enjoy the relaxing is the time at which the conversation ranging from mild to severe implemented.

According to Morgan Stanley research, the current population of China’s birth in 1980 to the top. This makes the Chinese are mostly young people which want to keep abreast of the times. Trends drinking coffee is a reflection of symbols developed countries, friendship and a bridge relationships are an important value in Tiongkok. This development is the main driver of increasing phenomenon meet and relaxes at the coffeehouse; a new lifestyle of urban Chinese.

With the increasing popularity of coffee culture, coffee beans of imports increased. Lately, coffee import market in China is increasing, there is a local and nonlocal coffee importer that export to China. Growth in Indonesia’s coffee exports to China alone is said to continue to grow over the last five years. Also with the local production of coffee beans in Yunnan area. Farmers in Yunnan conduct intensive agriculture on coffee because of the great demand from the market.

Coffee Culture in Tiongkok

Coffee Culture in Tiongkok

In addition to a coffee shop retail, there’s enough coffee shop that sells single origin mainly in the city of Shanghai. Some of the coffee shop, have also been aware of the importance of developing quality local coffee (Yunnan). Moreover, it was suggested to drink coffee without sugar.

Oh, yes, rampant coffee shop and drink coffee growing in China, does not mean eliminating the culture of drinking tea. However, drinking tea is more often done for celebration. As the New Year or the Spring Festival, a number of state agencies often hold tea parties.

With the continuous increase of coffee consumption in China, the coffee exporting countries would be more competitive in the export the coffees them. So even Indonesia, hopefully can be a moment to improve the quality of coffee exports to China huh?

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