Java Sunda Hejo Coffee

Java Sunda Hejo Coffee

Surrounded by volcanoes that make the soil of Mount Puntang one of the most fertile in Indonesia, members of the cooperative Classical Beans sniffing, tasting, and a small cup of coffee swishing like the sommelier with his vintage wine. Cooperative members from various professions, most of whom volunteer search and rescue (SAR), proud of their efforts in producing the perfect coffee flavors and a wide variety of new coffee beans. With premium flavored coffee specialties are rare, Classical known product called Sunda Hejo. Arabica coffee beans from this forest made the famous name among the buyers Classical specialty coffee specialty coffee alias.
Sunda Hejo is one of the four major coffee variety is lifted Classical to change the face of Indonesia’s coffee industry. Some manufacturers of specialty coffee that Indonesia still view coffee as a commodity of mass production, such as coal or oil palm, rather than something which is consumed by humans.

Sunda Hejo Coffee

Sunda Hejo Coffee

“If we look at coffee as a commodity and not a drink, then we will treat it like corn to chickens,” said Eko Purnomowidi, one of the founders of Classical Beans.

Indonesia has been growing coffee since the plant was brought by the Dutch in the 17th century. Nusantara is the third largest manufacturer of coffee in the world after Brazil and Vietnam. Both are far superior in terms of export volume. Brazil exported about 31.6 million bags of coffee weighs 60 kilograms respectively in the 2013-2014 growing season, while Indonesia only 9.7 million bags, according to the International Coffee Organization (ICO). Trade Ministry data showed Indonesia’s coffee exports last year stood at 1.17 billion, equivalent IDR14.5 trillion at current exchange rates.

Coffee grows well in fertile soil of Java to the extent that the word “Java” has been synonymous with coffee in Western countries. However, Indonesia’s reputation for producing high-quality coffee still lags behind countries such as Colombia, Brazil, and Ethiopia.

Although most coffee beans are grown in Indonesia is robust, but in some areas, we can find Arabica coffee beans that can thrive in the Mother Earth. One of them is the Sunda Hejo coffee grown in the mountainous region in the area of Bandung. Sunda Hejo coffee beans processed by first fermenting coffee cherries are picked for one night and then washed. The fermented dried in bamboo houses to become coffee beans.

Java Sunda Hejo Coffee

Java Sunda Hejo Coffee

Actually, Sunda Hejo has existed since 1990 in Canning. Initially, the farmers there want to grow vegetables, but since most of the land there exposed to erosion, illegal deforestation, and forest fires, the government when it was suggested that they grow coffee. So, this is not a coffee Hejo Sundanese real, because the “original” has been lost for a long time because of its plantations were destroyed by the NII natural disasters.

The soil around Mount Puntang place Sunda Hejo plantations are located is one of the most fertile areas of soil because the soil is volcanic soils. Coffee is fought and proud not only by coffee farmers there but also cooperative members who are mostly volunteer search and rescue (SAR).

According to Eko Purnomowidi, co-founder of a coffee cooperative in there, “If we look at coffee as a commodity and not a drink, then we will treat it like corn to chickens.” Therefore, in contrast to the treatment most coffee producers who consider coffee as a commodity of mass production, Sundanese Hejo produced with the aim of changing the face of Indonesia’s coffee industry. They educate coffee farmers in order to improve coffee-growing techniques while improving the living standards of farmers.

Sunda Hejo Coffee plantation

Sunda Hejo Coffee Plantation

Sunda Hejo now has fixed buyers in the United States and Europe. This coffee is around 90% of production is exported, and the volume is progressively increasing. Even today, the supply exceeds the demand is accepted! Wah!

For example, Thompson Owen, owner of Sweet Maria’s Coffee company. Owen ordered about 1,200 bags of coffee this Hejo Sunda. This special coffee bought $ 1.90 more expensive than the market price, it remains part of the profits are returned directly by the cooperative to farmers. The average farmer’s coffee producing Sunda Hejo have Rp40-50 million income per year, twice the minimum wage in some rural areas in Indonesia.

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